Dow Europe GmbH


World-class technology, leading brands, rich innovation pipeline and market focus deliver competitive advantage for customers and value chain partners around the world.

MIDLAND, Mich. – AUGUST 29, 2013 – The Dow Chemical Company (NYSE: Dow) will showcase its world class brands, technologies and new innovations from its Performance Plastics franchise at K 2013, the largest global gathering of the plastics and rubber industry taking place in Dusseldorf, Germany, October 16-23.


Using the theme “Solutionism at K”, Dow plans to highlight how new levels of innovation and collaboration in key markets and value chains are enabling breakthrough solutions across the plastics industry.


Dow will also showcase its many global growth projects – namely the Company’s joint venture project in Saudi Arabia (Sadara Chemical Company) as well as Dow’s investments on the U.S. Gulf Coast. These investments illustrate Dow’s commitment to helping customers win in many high technology, high growth markets such as transportation, infrastructure, appliances, consumer durables, food packaging, utilities, healthcare and medical, and more.


“The K Show continues to be the premier global event for us to highlight how we are the preferred innovation partner for our direct customers and the broader value chain worldwide, “said Diego Donoso, Business President, Dow Packaging and Specialty Plastics. “Plastics markets continue to be on a growth trajectory, and projects like Sadara and our investments in the U.S. Gulf Coast will serve to meet robust demand well into the future.”


Dow will provide a world class experience for customers at K 2013 with access to the Company’s exclusive Business Center, where, among other activities, they can attend a variety of special keynote addresses featuring thought leaders, visionaries and industry experts speaking on topics including energy, sustainability and the new paradigm of global economic recovery.


“Our participation at K continues to underscore Dow’s commitment to greater value chain intimacy and collaboration across the plastics industry,” said Kim Ann Mink, Business President, Dow Elastomers, Electrical and Telecommunications, “It is a tremendous opportunity for our customers and other key partners to engage directly with our marketing and technology experts from around the world, and to see first-hand the latest market-driven advances in product innovation and application development capabilities, and how these technologies are changing the landscape of the industry.”


Dow Performance Plastics comprises the world’s largest and most differentiated plastics franchise and is strategically aligned with fast growing specialty markets. In 2012, Dow’s plastics franchise had revenues of $14.5 billion. The businesses representing Dow at K include the following:


Dow Performance Packaging is one of the world’s largest flexible and rigid plastic packaging franchises for the food and beverage market, as well as industrial and consumer packaging sectors.


Dow Elastomers is the largest global producer of polyolefin elastomers, offering the broadest product portfolio, and the largest metallocene ethylene propylene diene terpolymer (EPDM) producer – serving transportation, infrastructure, consumer durables and adhesives industries


Dow Hygiene and Medical delivers higher performing materials for the personal hygiene, infant and adult diaper and medical packaging markets


Dow Adhesives and Functional Materials provide the label, food packaging and medical packaging markets with adhesive products that enhance bonding strength with improved aesthetics


Dow Electrical & Telecommunications is a leading global provider of technology-driven solutions for the electrical and telecommunications industries


Dow Polymers for Pipe services water and natural gas distribution systems with pipe materials that are stronger, easier to install, and meet regulatory standards


Other planned promotions include demonstrations on leading machine manufacturers’ lines throughout the show, allowing customers to see the latest processing and performance advantages of Dow’s next generation products first-hand and up close.


Dow will also host a series of technical presentations at its exhibit on the show floor, with technical and marketing experts speaking on topics including: sustainability, product application performance, market trends, and packaging design, among others.


Dow will participate at K 2013 at stand K48 in Hall 8a, near the north entrance of the Messe Dusseldorf trade fair site.


To enhance the K 2013 experience for customer and value chain partners worldwide, Dow has launched a special customer registration and information portal www.dow-k2013.com. Regular updates on Dow’s plans for K 2013 can also be obtained by following #dowatk2013 on Twitter. For more general information about K 2013, please visit www.k-online.de.


About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of approximately $57 billion and employed approximately 54,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.