Crowd-funded, American molded iPhone case cracks growing market

09/20/2012

Inventor and entrepreneur Mike Kane, CEO and co-founder of CellPig, solved a big problem for the masses of cell phone users: fallen iPhone fatalities. Users can now purchase the cellhelmet molded from TPU that offers protection for their iPhone4/4S.

In an interview with PlasticsToday, Kane noted that trying to come up with an indestructible case for the iPhone that would be different from what was already on the market was no easy task. "There are so many companies out there that make iPhone cases," he said. "How do we get retail shelf space for a me-too product?"

Kane and his partners, Bryan McHenry and Dave Artuso, have no engineering experience so they decided to make something very simple that would still allow the iPhone to fit into peoples' pockets. The differentiator would be the included accidental damage coverage. "No one else had accidental damage coverage built into their product that guaranteed if your iPhone4/4S broke while in the protective case you'd be covered," said Kane. "So we decided that if we're going to promote the best option on the market, we'd guarantee that if your iPhone breaks while in the cellhelmet, we'll take care getting it fixed or replaced. We stand behind our products."...
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