If there was a color trend at NPE2012, green took home the prize.
Exhibitor after exhibitor seemed to showcase some type of sustainable product, process, and outlook with the usages of green carpets, signage, and plenty of green marketing material.
Shanna Moore, DuPont's director of global sustainability, called sustainability the current "phrase du jour" for the plastic packaging industry."If you walk down these halls, you see 'green that' and 'eco this,'" she said. "But there must be transparency behind the sustainable claims."
Moore said some companies could be guilty of jumping on the sustainable bandwagon, when in reality some of the claims might be considered greenwashing.In order to make genuine progress toward sustainable manufacturing and to eliminate greenwashing, claims must be credible and fact-based, she said....