Coca-Cola GM of PlantBottle packaging talks new partnerships, future growth

10/26/2012

It's hard for Scott Vitters, GM of the PlantBottle packaging platform, to contain his excitement about the future for the Coca-Cola PlantBottle packaging.

"We're in a phase of the journey of not just highlighting the technology but helping people understand how we build a supply chain that is truly sustainable," Vitters told PlasticsToday. "We have been able to drive top line growth for innovation for both loyalty and purchase intent. While we're still learning how to best leverage the technology on different brands, we are encouraged by the consumer reaction to the technology."

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