Chinaplas: Engel doubles down on Shanghai production


Less than four years after opening the facility, Engel has doubled the size and capacity of its injection molding machine manufacturing plant near Shanghai. On Friday, April 20, the Schwertberg, Austria based supplier of injection molding and automation technology welcomed vendors and customers to an inauguration celebration, loading several buses at the Chinaplas 2012 event for the drive to its newly expanded facility in the Xinzhuang Industrial Park outside Shanghai. At the site, Engel rolled out the red carpet for its guests, literally, and asked the hundreds of visitors to sign a commemorative poster flanked by traditional Chinese floral arrangements.

Inside the newly completed bay, huge overhead cranes were obscured by a theatrical lighting system installed around a purpose-built stage for the evening's ceremonies, which included speeches from a number of Engel executives, including CEO Peter Neumann, as well as a representative of the Xinzhuang Industrial Park. The presentations were simultaneously translated into Mandarin by two on-stage emcees. White satin covered tables and chairs filled the production hall, with catered food and drinks on either side. A camera suspended from a boom, swept over the assembled crowd, broadcasting live video images that were projected unto two large screens on either side of the stage....
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