According to the company, the name change does not impact day-to-day operations at its UK location. All contracts remain valid, the operations in Cheltenham are unchanged, and Cheltenham Induction Heating's customers will continue to receive the same level of service they have come to expect, says the company. "Given the continued growth we're enjoying across Europe and the world, it made sense to bring Cheltenham Induction Heating under the Ambrell brand," says Ambrell Vice President of Business Development Bruce Stewart. Ambrell acquired Cheltenham Induction Heating in 2005. The acquisition resulted in an integrated organisation that has benefited from the synergies that each operation offered. According to the company, Ambrell's European operations have expanded considerably since the 2005 acquisition, as has its brand recognition, so it was decided to bring its UK operation under the parent brand to better demonstrate the company's strong, unified worldwide presence.