South African company KiddieKix, a producer of all-natural children’s health products, has chosen UK-based Innovia Films' NatureFlex flexible packaging film to wrap its cereals and dried fruit snacks. NatureFlex speciality packaging films are made from renewable resources, such as wood-pulp sourced from managed plantations.
Based in Stellenbosch, Western Cape, KiddieKix research the latest trends in children’s health and nutrition, to ensure their range delivers products that have been specifically developed with the needs of growing children in mind. Founder Alison McDowell said, “At KiddieKix our aim is take care of our children’s future, which means creating an entirely eco-sustainable product, including the packaging. We sampled many compostable materials for our inner packaging and nothing compared to NatureFlex. In terms of feel, quality, strength, durability and barrier protection NatureFlex came out streets ahead of any other product.”