Cat box graphics help sales purr along

08/03/2010

Inmold labelling is gathering speed in applications beyond disposable packaging. Even kitty litter boxes are getting an upgrade—and, according to this firm, the perked-up design helped boost sales and enabled the product's penetration into new markets.

Label supplier Ornamin Dekorfolien GmbH (Ornamin; Minden, Germany) plans to show the litter box and a number of other non-packaging applications at this autumn's K 2010 tradeshow to illustrate how the labels and molding technology can help a molder react flexibly to customer demands without needing to hold a lot of stock of any design....
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