Alberto Zarantonello, General Manager of Cannon Ergos, explains the reasons of this important organisational move: "The industrial world is changing quickly. Our customers are living a geographical revolution. Internet and modern communications dictate new timing for our interaction. Modern designing and fast prototyping technologies have cut the time-to-market of the new projects dramatically. We must be ready for further evolutions in these directions. The current industrial structure of the Cannon Group has to be tuned to better fit the new scenario. We must streamline our communication with the market, provide faster response and make a better use of the invaluable human potential that we have accumulated in different corners of our organisation. We can focus much better on our customer's needs by integrating resources of R&D, industrial engineering, manufacturing, sales and finance into an integrated, new, structured Unit. Our customer will benefit from this move, because we will increase our competitivity, our problem-solving attitude and the availability of experts for a prompt response. More competent brains will be dedicated to the resolution of a complex problem.