When it comes to sustainability in packaging, companies have to talk the talk and walk the walk or else all credibility is challenged.
So I found it interesting that Belgium-based ecological cleaning brand Ecover recruited a bee to show and tell its messaging.
The green-cleaning company commissioned Matthew Childs to design The Ecover Garden, which is designed to communicate positive messaging around plastic waste. The main feature of this show garden is Bee Clever, an 18-ft bee created by artist Ptolemy Elrington that is made only from recycled materials, including waste plastic fished from the sea, and lights up at night.
Bee Clever took about 900 hours to build and consists of 1000 empty Ecover bottles and 50 large, donated water bottles....