Brazil is ranked in the top three in poultry production worldwide and it is also the highest in per capita consumption at 104.5 lbs. (47.4kg) per year. C-Vale, one of the largest poultry cooperatives in Brazil, supplies much of the chicken that satisfies this ongoing demand.
C-Vale was quick to recognize the shifting consumer preferences toward packaging that was easy-to-open while also extending the shelf life of its contents. As such, C-Vale opted for a flexible package solution that included zipper closures with its packaging.