Braskem utilizes Brasilplast as a springboard for news, new products

05/18/2011

Braskem's outsized 2000-sq-m stand dominated the Anhembi show floor at last week's Brasilplast in São Paulo, but the company believes that its investments in vinyl, bioplastics, and conventional polyolefins will be what keeps the South American plastics and chemical maker at the market's forefront.

Although the company launched 16 products at the show and detailed its plans for $1 billion polyvinyl chloride (PVC) production site at Marechal Deodoro in the Brazilian state of Alagoas, much of the buzz around the company is still generated by its sugar-cane-ethanol derived Green polyethylene (PE), which began commercial production in September of last year with annual capacity of 200,000 tonnes.

Leonora Novaes, green polymers commercial leader at Braskem, told PlasticsToday that the material is being utilized by Fortune 500 companies like Procter & Gamble, Coca Cola, and Johnson & Johnson in a variety of commercially available products ranging from single-use rigid and flexible packaging to durable goods, including waste containers....
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