10/16/2013

Braskem S.A.

Braskem makes strides in the international market with green polyethylene

Braskem began producing polyethylene made from renewable materials during the last K Fair, in 2010, and, since then, has achieved market penetration with the "I'm Green" biopolymer through partnerships around the globe.


Braskem is at Hall 6, Stand D27, at the K International Trade Fair, in Düsseldorf, from 16th to 23rd October


The largest producer of resins in the Americas, Brazilian petrochemical company Braskem, announced the construction of the largest sugar cane alcohol-based ethylene plant in the world, located in the Triunfo Petrochemical Complex, in southern Brazil, at K 2007. During K 2010, the plant began production of the green polyethylene it had announced three years prior.


This year, Braskem once again stands out at the K International Trade Fair, having built up a portfolio of clients in Europe, the Americas and Asia, providing green polyethylene for products consumed by millions of people all over the world.


In addition, this year Braskem announced the launch of a new line of green low density polyethylene (LDPE), completing its line-up of PE made from renewable sources, which already offers the high density (HDPE) and linear (LLDPE) variants. This resin will be made available to the market in 2014, with an annual production of approximately 30,000 tons.


The "I'm green" polyethylene has been chosen internationally by brands adopting sustainable development as part of their strategic directives, as packaging for everything from cleaning products through food to cosmetics.


In Asia, the Shiseido brand, a Braskem partner since 2008, was the first Japanese cosmetics company to employ packaging made from renewable materials.


In the US, Pantene's Nature Fusion line of shampoos and conditioners also use the green plastic. Other examples of Braskem's resin made from renewable sources available in the country's stores and supermarkets include General Mills' Cascadian Farm breakfast cereal bags and Odwalla's juice bottles.


In Europe, the French brand L’Occitane, distributed to 83 countries, uses the green polyethylene for its liquid soap bottles.


In addition, other brands widely established in Europe, such as McCain's frozen French fries and Ecover's ecological detergents, have adopted the "I'm green" product in order to make their products stand out and emphasise their commitment to sustainability, in partnership with Braskem.


"Braskem's decision to invest in products made from renewable materials has been vindicated. Together with our partners, we are offering society an option that addresses their expectations relating to greenhouse gas emissions and recycling. Every ton of green polyethylene produced results in the capture and fixing of more than two tons of CO2 from the atmosphere and, at the end of the lifecycle, the material can be recycled in the same chain already established for conventional polyethylene", explains Braskem's Director of Renewables Chemicals Business Alexandre Elias.


Braskem is at Hall 6, Stand D27, at the K International Trade Fair, in Düsseldorf, from October 16th to 23rd.


http://www.braskem.com/


 


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