18/10/2013

Braskem S.A.

Braskem and Toyota Tsusho renew alliance at the K Fair

Braskem and Toyota Tsusho, the trading company of Toyota Corporation, announced at the K Fair being held in Düsseldorf, Germany, the renewal of the agreement for the distribution of green polyethylene I’m greenTM in Asia. The agreement strengthens the alliance between the companies and reaffirms the interest in Asia for products made from sugarcane ethanol, a renewable source. Toyota Tsusho serves a broad range of clients in Asia, especially in Japan.


The new agreement, in effect until 2018, involves linear polyethylene of both high and low densities, with the latter being the result of investments made this year by Braskem to expand its portfolio and serve a higher number of applications.


The original agreement between the companies was signed in 2010, the same year when Braskem inaugurated its green ethylene unit at the Triunfo Petrochemical Complex, with production capacity of 200 kton, confirming its world leading role in product development. “Toyota supported the Green PE development project even when it was in the pilot plant phase at around 2007, and has played a significant role in market expansion in Asia for products from renewable sources”, says Luciano Guidolin, vice-president of the Polyolefins, Comperj and Renewables Unit at Braskem. In Japan, where a large part of trash is incinerated to generate energy, the use of products from renewable sources contributes to a cleaner chain.


Green plastic from Braskem is a global landmark in innovation and meets the demands of companies committed to sustainable growth. Among its benefits is its significant contribution towards reducing the greenhouse effect since it captures more than 2 tons of CO2 from the atmosphere for each ton of product manufactured. Green PE has properties identical to those of conventional polyethylene and its application has been highly valued in the cosmetics, beverages, retail, packaging for food and hygiene products markets, among others.


Braskem is at Hall 6, Stand D27, at the K International Trade Fair, in Düsseldorf, from October 16th to 23rd.


For further information, please contact AJA Media Solutions:


Marcio Damasceno, damasceno@ajasolutions.co.uk, +49 179 8759154, Berlin


Maria Luiza Abbott, cuca@ajasolutions.co.uk, +44 772 029 7199, London


Julia Wegenast, julia.wegenast@web.de, +49 176 72366542, Dusseldorf


Gabriela Boeing, gabriela@ajasolutions.co.uk, +44 7866 671152, London


www.braskem.com.br