Household and personal care company Method has launched bottles made in part from plastic collected from the North Pacific Gyre. The bottles are 100% post-consumer polyethylene, with 25% of the PCR content sourced from the ocean. Method has partnered with recycler Envision Plastics on the project, calling the resulting plastic Ocean PCR. "For every [bottle] you buy, you take 15 grams of plastic out of the ocean," is how Method cofounder Adam Lowry describes the product's impact.
A number of local, state and federal dignitaries were on hand for the bottle launch, including U.S. Environmental Protection Agency Administrator Lisa P. Jackson; U.S. Small Business Administration Administrator Karen Mills; U.S. EPA Regional Administrator Jared Blumenfeld; and San Francisco Mayor Ed Lee.