Berry Plastics' Larry Goldstein details the process for packaging innovation


When you think of innovation, images of sexy tech companies such as Google and Apple come to mind. But innovation isn't just reserved for Silicon Valley. Larry Goldstein, president of Berry Plastics' flexible packaging division, believes there's plenty of innovation and R&D to be found in Evansville, IN, Berry's Midwestern home.

For Goldstein, innovation means many different things, depending on your point of view.

"In packaging - innovation can be what is seen, felt and touched," he told PlasticsToday. "Innovation can also be invisible, how the package performs, how it provides unique functionality for the consumer or packer, or how it can provide the same functionality at a lower total cost. We attack the challenge from all angles. 'How can we make the package look better, be more appealing to the consumer?'"

Berry Plastics Group is a provider of plastic consumer packaging and engineered materials with annual net sales of $4.8 billion in fiscal 2012. With headquarters in Evansville, the company's common stock is listed on the New York Stock Exchange under the ticker symbol BERY.
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