25/06/2013

www.gupta-verlag.de/polyurethanes

Bayer MaterialScience promotes safety, freedom, and happiness at K2013

Expanding on its "dream production”, the innovative chemistry involving the use of carbon dioxide as a raw material, Bayer will now be a "dream catcher” during K show. The booth will be a "show and tell” experience, where visitors can share their dreams for the future regarding products and materials. Bayer MaterialScience has developed its booth since K2010, where touch sensitive display tables took visitors through the various products, technologies, and applications under development. This year's booth will include several huge iPad style installations and three sections - Safe, Free, and Happy - where visitors will be encouraged to interact with the exhibits in the spirit of open innovation. In addition, a series of famous explorers, technologists, and environmentalists will be visiting to share and collect dreams.

www.gupta-verlag.de/polyurethanes