09/19/2011

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BMS hosts research and innovation delegation from Germany in Shanghai, China

[image_0]EFI is an entity of the German Government, which provides authoritative scientific consulting on topics relating to research, innovation, and technological productivity to German policy makers. Currently, the EFI delegation is on a fact-finding tour for a report on innovation by Germany companies to be completed in February 2012 as consultation material for the German government and Chancellor of Germany. During the visit, Dr. Klaus Schaefer, Managing Director of BMS China and Dr. Ulrich Liman, Senior Vice President, Research & Development, APAC, BMS, gave the EFI delegation an introduction about BMS and its innovation endeavours in China and around the world. This June, Bayer broke ground for the expansion and upgrading of the PRDC to one of its three global R&D centers for its MaterialScience business. Therefore, the PRDC's role in global innovation was highlighted in the presentation. "As most of our target industries are shifting to Asia, particularly China, Asia Pacific has become the number one growth region for BMS. For Bayer, China is not just a market in which we produce products, but also a part of our global R&D community,” said Dr. Liman. "With the expansion of the PRDC in Shanghai to one of our three global R&D centers, we intend to strengthen our capability as a provider of world-class innovative solutions on a global scale and strive to be closer to customers with tailored solutions. Our innovation in the expanded PRDC will concentrate on areas in which China plays a leading global role, such as wind turbines and solar energy plants.” China has pressing demands for innovation in sustainable construction, transportation and new energy. By establishing innovation centers close to the local customers, BMS hopes to quicken its responsiveness to market trends and customer demands and enable it to work more closely with customers in developing industry-specific solutions throughout the entire value chain. With a purpose to demonstrate Bayer's efforts in these areas, Dr. Zhang Jie, Head of New Markets, Polyurethanes, BMS Asia Pacific, talked with the EFI delegation about the construction industry in China and the application of BMS innovation in the market. And Holly Lei, General Manager of Automobile, BMS China, elaborabed about BMS partnership with China's automaker Chery Automobile to research and develop lightweight materials for automobiles. Protection of Intellectual Property Right (IPR) is also crucial for China in its drive in becoming a leader in innovation. Dr. Oliver Lutze, Head of IPR, Bayer Greater China, shared his insight with the EFI delegation. "I'm very glad to see that the Chinese local and central governments and the patent office (SIPO) are so determined to build an environment conducive for the development of innovative products and ideas in-line with its 2008 IPR strategy,” said Dr. Lutze. "The policies generally referred to as ‘indigenous innovation' focus on building an innovative country by 2020. They will likely lead to more efficient IP protection for innovations, which are a key factor to foster investments in R&D. For a company like Bayer, which heavily invests in R&D in China to build a sustainable business as an innovation leader, this is good news.” Members of the delegation showed great interest in all the topics that Bayer representatives introduced to them and they found the visit very beneficial. "I think the visit is highly instructive and help us form a big picture of China's growth and Bayer's innovation,” said Prof. Dietmar Harhoff, Ph.D., Chair of the EFI. "We appreciate Bayer for arranging this visit and demonstrating to us a wealth of useful information and knowledge and important aspects to follow up with.” The PRDC, which will become a global innovation center for Bayer, is scheduled to be operational by the second half of 2012. After the expansion, the number of employees at the PRDC is planned to increase from 130 to nearly twice that number. The PRDC will then have a full range of R&D expertise and solutions-focused offerings for customers in specific industries ranging from mobility, renewable energy and construction. Upon completion of the expansion, the PRDC's R&D activities will re-prioritize to focus on distinct industries, enabling the center to provide industry-specific solutions.

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