Marketing a product that deals with a primary bodily function can be tough, but after an appearance on the entrepreneurial TV show Shark Tank, Robert Edwards found tremendous success with his invention: Squatty Potty. It's a product name that elicits giggles from people, until they hear the science behind the product.
"Necessity is the mother of invention," Edwards told PlasticsToday. "My mother had suffered from chronic constipation all her life. It got to the point where she was uncomfortable and tired of taking pills all the time. Finally a physical therapist told her it could be a mechanical problem and explained to her that most of the world squats to have bowel movements, which physically puts the body in a position to make elimination easier."