Like most companies during the worldwide recession, Air Products saw its business slump. Its Performance Materials unit, which provides products to many industries such as personal care, construction, electronics, and paints and coatings, used the downturn to investigate new ways to deliver high performance products with a lower cost base. Brandi Schuster spoke to the unit's general manager for Europe and MEA Maurizio Garlaschelli about the new awareness in his business, his secret to staying ahead of the competition and why the word "sustainability" is not a new trend for Air Products.
CHEManager Europe: How has Air Products overcome the recession?
M. Garlaschelli: We used the recession as an opportunity to become more efficient. We also pushed forward our efforts to eliminate waste, to drive efficiencies, etc. Like many other companies during this time, we were able to develop a less expensive cost model....