If New Year's resolutions are anything to go by, 2015 promises to be the year in which concern for the environment well and truly penetrates the mainstream consciousness. According to the results of a nationwide public opinion poll released by Tiller, LLC, a leading advocacy marketing consultancy, 60%, or in other words, three in five Americans said they would make a New Year's resolution to live a "greener" or more environmentally friendly lifestyle in 2015 - a significant increase from previous iterations of the survey (53% in 2009 and 49% in 2007). Moreover, better than eight in 10 Americans (83%) said they planned to look for more opportunities to "go green" in 2015.
When asked which factor posed the greatest long-term threat to their health and well being, Americans chose climate change and environmental problems (45%) above terrorism (35%) and global epidemics like Ebola (21%). This prioritization is consistent with Americans' increasing concern over global warming and the belief expressed by more than half of all respondents (57%) that the condition of the environment has worsened over their lifetime.
As Rob Densen, CEO of Tiller, said: "There is no question that the environment is emerging as a central concern for most Americans."