Acrylic used in Mack Trucks' new brand logo signage

05/19/2015

Sign manufacturing company Allen Industries (Greensboro, NC) has employed Evonik Cyro LLC’s (Parsippany, NJ) Acrylite LED color changing acrylic sheet in the production of Mack Trucks' new brand logo. The new design incorporates a color changing feature.

“The unique color changing effect of the acrylic is due to a special pigment formulation that transmits light when backlit,” said Laura Torsiello, Acrylic Polymers communications manager. “Acrylite LED color changing back lit acrylic appears dark during the day but glows white at night when backlighting is turned on.”

Mack Trucks' new brand logo was rolled out internationally and has been featured at numerous dealer and manufacturing locations in the US, Canada, Latin America and Mexico. A rollout is expected in Europe later this year.
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