When consumers speak, brand owners listen. When brand owners speak, this mold manufacturer helps bring their ideas to fruition.
When the market leader of flavored carbonated soft drinks, Dr Pepper Snapple Group (DPS), came to R&D/Leverage, a Lee's Summit, MO-based supplier of tooling for the global food, beverage, home, personal care and healthcare industries, the Group was looking for a powerful new design for its 20-ounce "Legacy" bottle.
The collaborative effort debuted R&D, Integrated Solutions in Plastics' "idea-to-mold" program. Christopher Yows, business unit manager for Leverage, Integrated Industrial Design, R&D's full-service consumer packaging design company located in the U.K. and in a separate facility at R&D's campus in Missouri, said that the initial assignment began like many new consumer products: with a comprehensive battery of upfront consumer research components....