In many African countries, including Republic of South Africa, where 2010 FIFA World Cupwill take place and for which Sony is an official sponsor, soccer is often being played in very demanding conditions, which shortens durability of the balls. Wishing the children to play soccer as long as possible, Sony has leveraged its expertise in material research to make "Join the Team!, a unique soccer ball built to endure Africa's rugged terrains, in which PebaxRnew is used. This TPE is partially made from non-edible renewable resource, castor oil, which contributes to global warming reduction. This ball features a dual layered surface, one of them being in PebaxRnew, which brings 1.6 times higher durability than conventional soccer balls, says Arkema. These footballs will be distributed by NGOs - UNDP (United Nations Development Programme) and JICA (Japan International Cooperation Agency) - during and after the 2010 World Cup. This football donation program is part of a wider project called « Earth FC » (www.sony.net/earthfc) which aims to draw the attention of the international community to the major health challenges facing Africa, e.g. the spread of AIDS.
For more information about "Earth F.C.: http://www.sony.net/earthfc By clicking on this web site, everyone can contribute to send Sony soccer balls to Africa. 1000 clicks = one ball sent